Thursday, August 13, 2015

iPhone's GPS Comes in Handy

Smartphone indeed. It has a lot of feature which comes handy. Just like built-in GPS through Maps App, and many more that you can just download in a snap then, it is there in a heart bit! We used to have Garmin GPS but it requires upgrade, which is a normal thing, but the husband doesn't like it. Let alone you have to pay to have it upgraded. He is always on the traditional map, the paper way, an old school one. He is master on it. I guess, because he is a mapper by line of work although he now uses a computer to make maps, isn't it odd? Or just a norm? Whatever it is, if one is comfortable with it then go for it. But that's not where the story goes. Ha! Okay, the wife is the only one who uses iPhone, tech-person, maybe? And so, because the husband saw his wife often in dealing with GPS through the Maps in the smartphone, he was interested of knowing it, of how to use it! And lo and behold, you guess it right, he has become addicted to it that anywhere we go, he is always dependent on it. Why? That is because it gives correct and shortcut information what way to go. It gives an estimate how many minutes to arrive in the destination, even when not in driving, just a foresee. It is FREE. And he don't need to put a big book of map on his lap while driving, but only a little device (the phone) which directs by voice! Isn't it that amazing? It is impressive, isn't it? (You just need to have a reliable phone company provider for the signal, which is common sense, of course.)


How Social Media Drives Oblique Business Advertising

 The full power of social media as a business tool is just beginning to evolve. Sites like Facebook which are creating personalities for their products are just one way that businesses have found to engage with those online and help to bring themselves more business. By creating a persona instead of an institution, people are more likely to react to these businesses, psychologically, as if they were a friend. This powerful marketing tool has been long used, but today it is even more powerful.

Twitter and Pinterest

The newest tools in the social marketing department are twitter and pinterest. Twitter seems to be most often used by creating a pithy teaser and a link to something else. This may benefit businesses directly or indirectly. The tweet seems to be most successful, however, when it is applied indirectly, and relates to something like a funny blog with an oblique message supporting a particular business. Pinterest, however, has a few interesting things going for it in regards to advertising. The biggest one is that as a reader, you are not limited to a small circle of voices that you subscribe to. Instead, you choose a topic of interest, and you will see both the new and the popular together. This creates opportunities for people to see sites they had no idea they wanted, and to use them as a basis for knowledge, or better yet, purchase. For example, a person looking for outdoor hot tubs might stumble across some Blue Green Resorts pins, and get excited about staying in a location with a beautiful example. A spontaneous person would be likely to link to this and buy a weekend, particularly if an incentive is attached to the pin like a contest or sale.

Multiple Platforms

While some people are visual, others are idea-driven. A social media campaign that offers both words and photos meant to capture attention (separately, not together) will be more likely to target a wider group of followers. Word campaigns that do well are either useful, funny, or both. They also create an implicit loyalty with regular readers, as they are subconsciously grateful for receiving something of value for free, and may return this gratitude with brand loyalty.

Trick or Service?

While some see this as a trick, others see this as a service. This is not a new argument, however, as there have been free entertainment offerings with implicit advertisements for centuries. Television, sponsored festivals, and many other things fall into that category. They create a situation where a business looks like a good guy for donating air time/sponsoring a festival, and a client can feel both free to purchase nothing, or happy to support a business who loves what they do. This idea is really the crux of why social media and business go hand in hand.


Thursday, July 30, 2015

3 of My 5 Blogs are Back on the PageRank Table

You know that I have five blogs and you also know that I was not able to show-up here for too long as I have family matters to handle first which needs my attention. After all, blogging can wait. But, I did not let go of my domains other than my Food Blog (Foods 'n Bites). But hey, lo and behold I just came here as I got notification on my email about expiration of the three to which I remember I set-up an automatic renewal for it just for the meantime that I'm still thinking and debating if I have to let go of it soon or then, to my surprise, I got an awesome news! My main blog (Cacai's Steps & Journey) got its pagerank back for how many years of waiting, although it has decrease from PR3 to PR2 but hey! Who won't not be surprised of that? Not unless if you're just came in blog land or don't have any idea about it, other than that, I think everyone will be delighted and that doesn't excludes me, apparently! Ha! Thoughts?

Hooray! Smile. :-) Have a great day!


Tuesday, June 9, 2015

Link Building

 Link building takes a lot of time and effort. It totally is a complete pain in the head. But it is still Google's #1 factor for giving website a high ranking. So, how to do it? How one can build a link? It seems like it is really hard to build a link for a blog. No, it is not that really hard to do it. As I have mentioned above, it will just take a lot of time and effort. So, here is the easiest way to build links. When you visit a blog, leave a comment on that blog, but be sure that your comment is relevant and valuable, so that the owner of the blog will not consider you as a spammer. Leave your name (in the name section) and not the title of your blog so it won’t look like you are a stalker, and most importantly, don’t forget to leave your link (in the link section, of course). It is just that easy, right? Just post a comment to the different blogs (especially of your blog's same niche) especially to high ranking ones (at the same time hoping that they don't block low link pagerank that comment on that particular blog) with links back to your site. With that, Google find the links and increases your search rankings.


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